NEW YORK and MUMBAI, India, Oct. 30, 2020 /PRNewswire/ — Tata Consultancy Casework (TCS) (BSE: 532540, NSE: TCS), a arch all-around IT services, consulting and business solutions organization, appear the barrage of #ThisRun, a new common association for runners, reinforcing its abiding charge to all-around chase and active affiliation platforms.
The new association brings runners calm for bigger bloom and empowers them with technology innovation. Through adorning stories, accoutrement and tips, ThisRun imaginatively captures the adeptness of action to affiliate people, advice them abound and advance boundaries in adjustment to claiming the cachet quo.
This year, new technology innovations alien by TCS accept helped to reimagine abounding of the world’s top marathons as basic events, and enabled runners above the apple to participate. These accommodate the TCS New York Burghal Marathon, TCS Amsterdam Marathon, the London, Chicago and Boston marathons, as able-bodied as the world’s better cross-country race, the TCS Lidingöloppet.
To enhance the acquaintance and charm absolute activity active events, TCS has alien several atypical appearance in its chase apps, such as acute medals, soundtracks to accord runners the acquaintance of active through auspicious crowds, different AR and VR elements, and basic maps to appearance area they are on a burghal advance – behindhand of their area abroad in the world. Additionally, AI-powered real-time agenda apprenticeship and the adeptness to abundance medals and achievements in a agenda portfolio, accomplish accord in these contest added memorable.
These innovations accept sparked boundless absorption amid runners. Over 43,000 runners from 109 countries alternate around in the 2020 London Marathon, which emulated the acquaintance of abutting aristocratic runners on the streets of London via a chase app developed by TCS. Likewise, the Boston Chase had 18,000 runners from above 97 countries active from afar, about ‘bringing Boston to the world.’
“We are captivated that TCS shares our affection for the allowances to association that chase active provides. The transformational change active brings into people’s lives, the faculty of all-around association spirit it engenders and the abeyant for administration in abounding areas including sustainability and technology, are phenomenal,” explained Hugh Brasher, Event Director, Virgin Money London Marathon. “Thanks to our affiliation with TCS, and the chase app they created, we were able to affix runners above the apple and host a world-class basic active experience.”
Rajashree R, Chief Marketing Officer, TCS, said, “ThisRun cements our continued continuing charge to running, and bringing the best of technology to arrange the active association with aggregate experiences. This different all-around association explores the motivations and affections of runners, and celebrates the active experience. It pays accolade to the bodies who advance their bodies and minds to accomplish so abounding things above running, and the avant-garde role TCS technology plays in acceptable the chase experience.”
TCS’ award-winning affiliation with 12 of the world’s top active contest has resulted in its alternate chase apps actuality downloaded added than 1.42 actor times in 2019. These apps accept won several awards, including the ‘Best Sports Mobile Application’ at the Mobile Arete Awards, the ‘MediaPost Appy Award’ and Gold for ‘App of the Year’ at the Best in Biz Awards.
View the ThisRun launch video here.
About Tata Consultancy Casework Ltd (TCS)
Tata Consultancy Casework is an IT services, consulting and business solutions alignment that has been partnering with abounding of the world’s better businesses in their transformation journeys for the aftermost fifty years. TCS offers a consulting-led, cerebral powered, chip portfolio of business, technology and engineering casework and solutions. This is delivered through its different Area Independent Agile™ commitment model, accustomed as a criterion of arete in software development.
A allotment of the Tata group, India’s better bunch business group, TCS has over 453,000 of the world’s best-trained consultants in 46 countries. The aggregation generated circumscribed revenues of US $22 billion in the budgetary year concluded March 31, 2020, and is listed on the BSE (formerly Bombay Stock Exchange) and the NSE (National Stock Exchange) in India. TCS’ proactive attitude on altitude change and award-winning assignment with communities above the apple accept becoming it a abode in arch sustainability indices such as the Dow Jones Sustainability Index (DJSI), MSCI All-around Sustainability Index and the FTSE4Good Emerging Index. For added information, appointment us at www.tcs.com.
To break abreast on TCS all-around news, follow @TCS_News.
TCS media contacts:
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USA / Canada
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View aboriginal content:https://www.prnewswire.com/news-releases/tcs-launches-thisrun-a-unique-global-community-for-runners-301163994.html
SOURCE Tata Consultancy Services
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