Independent agenda artistic bureau AnalogFolk has today launched BigUp.AI 2.0, a added able adaptation of the AI apparatus that’s been beneath beta-testing in the artistic association for the accomplished eight months.
The technology helps accouterment all-embracing civic issues – in this case, women commonly arena bottomward their successes.
Created by a female-led aggregation of agenda addition specialists, it’s a not-for-profit apparatus that aims to advice women to self-promote, by auspicious them to call their skills, values, and strengths added confidently and to amend the accent they use to allocution about themselves professionally.
AnalogFolk launched the beta adaptation to accompany with International Women’s Day 2020, and acknowledgment to the women who accept acclimated and accomplished it so far, appearance two is now attainable with an alike smarter AI and a aboriginal look.
“Hong Kong’s gender pay gap is a whopping 22% – college than Singapore, the UK, the US, and Australia.”
It’s a appropriate admonition for women to own their self-worth, as the coronavirus communicable affects our confidence, job security, and brainy health.
“Since we started beta-testing BigUp.AI beforehand this year, we’ve faced a communicable of all-around calibration that’s fabricated bodies feel abundantly small,” said Anna-Louise Gladwell, Managing Director, AnalogFolk, who has been arch the tool’s development.
“Being at home after work, or consistently applying and accepting angry down, makes it attainable for women to lose blow with their self-worth. And for those in work, disturbing with work/life antithesis and fearing their articulation is actuality absent can advance to all-overs and burnout. Covid-19 has affronted a systemic amusing affair of changeable confidence, self-promotion, and career advancement. So BigUp.AI is actuality to admonish women of their amount and advice them acquisition the words to accurate it.”
“Hong Kong’s gender pay gap is a whopping 22% – college than Singapore, the UK, the US, and Australia,” said Chris Ryan, Managing Partner at AnalogFolk Asia. “Across Asia as a whole, the about gaps amid women and men on measures of health, education, economy, and backroom are enormous, and not convalescent in any cogent way. We feel that with added aplomb and assertiveness, that account can change in the months and years to come, starting with how women allocution about themselves. AI is a able apparatus that can advice to abutment this.”
BigUp.AI aims to accomplish convalescent a able bio adorning and fun. And the additional adaptation has bold, confusing new visuals that reflect the tool’s mission to agitate up civic expectations and empower women with technology.
There are high-contrast colors, agenda textures, and acknowledging stickers to acclamation the user on. It’s abundantly attainable to use and provides impactful sentences in seconds. Users are asked, ‘Tell us about a strength?’, with some examples to get them started. Their backbone is ‘bigged up’ with added confident, absolute language, and a added able advantage is displayed every time they columnist the ‘Go bigger!’ button.
AnalogFolk has developed a apartment of adorning adduce posts to actuate professionals and body up their confidence. The quotes are a booty on a accepted amusing agreeable style, accoutrement capacity like job bounce and Covid-induced addict – ultimately though, all with a absolute message.
They’re actuality acquaint throughout the anniversary beyond AnalogFolk’s amusing channels and afterward, the abounding set will be attainable on its Pinterest board.
BigUp.AI is powered by Microsoft LUIS Natural Accent Processing and Machine Learning technology. The bigger AI for adaptation 2.0 can apprehend and assay abounding sentences, instead of a distinct word, to reflect how bodies artlessly accurate themselves. It identifies abilities and suggests how to accurate them in an assertive, actuating way. The AI was accomplished application abilities begin on absolute CVs and by users in the beta date to body up a ample coffer of strengths.
The apparatus is a acknowledgment to analysis from Dr. Judith Baxter, appear in The Accent of Changeable Administration in which women were begin four times added acceptable to compress their successes and use accent that undermines amount and accomplishment than their macho counterparts.
In comparison, men are alert as acceptable to accent their successes and leadership. A abstraction from MajorPlayers has apparent this abridgement of self-promotion and aplomb is affiliated to a host of abrogating outcomes such as beneath promotions, beneath pay, beneath accepting of women’s ideas, and abnormal achievement reviews. With BigUp.AI, AnalogFolk capital to change this narrative.
This is aloof the alpha for BigUp.AI. AnalogFolk has committed its own time, money, and ability to developing the apparatus added and axis it into an app that will eventually be accessible in altered languages. Over the accomplished year, the bureau has angled its advance in R&D as it continues its advance to bear avant-garde account that actualize amount for bodies and transform businesses. BigUp.AI is a cross-discipline accord and the aftereffect of the agency’s connected charge to its mission to use agenda to accomplish the analog apple better.
Project name: BigUp.AiClient: AnalogFolkAssociate Artistic Director: Sara PouriCreative: Gracie HawesCreative: Jacqueline HedgeStrategist: Vee LockeyHead of Delivery – Products and Services: Abi BobroffProducer: Killian CollopyFront of House Manager: Queenie SobowaleDesign Director: Dan SaxtonSenior Designer: Margarita IosifSenior Designer: Tamara MillerDesigner 1: Anabel HazeldineDesigner 2: Dan Burrows (FL)Designer 3: Nicholas Panayi (FL)Tech Lead: Francisco JordaoData Strategy Director: Tim GreenExperience Design Director: Alan OhAssociate Experience Design Director: Kim AbbottExecutive Artistic Director: Simon RichingsCreative Director: Steve Whittington
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