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The Philippines-based ABS-CBN Global is attractive to accompany new activity to a accustomed Filipino music-centered media brand. Myx, which aboriginal launched in the Philippines in 2000 and again stateside in 2007, is accepting a makeover.
ABS-CBN is ablution a rebranded adaptation of Myx that will spotlight the abutting bearing of Filipino American aptitude as a exceptional cable, radio and agenda agreeable provider. The anew launched belvedere aims to be an entertainment, affairs and cultural criterion for Filipino American audiences and beyond.
“We’re captivated to accompany agitative new agreeable and agenda adventures to the about 120 actor in the Philippines and 10 actor Filipinos about the apple who appeal premium, affection entertainment,” said Jun Del Rosario, ABS-CBN’s Global Head of North America. “Myx allows us to be added avant-garde as a aggregation and to serve the acute needs of our admirers added immediately. Wherever they are, we will be too.”
ABS-CBN Global has succeeded in distributing Filipino agreeable common with their flagship approach TFC, which has a common eyewitness abject of added than 4 million. ABS-CBN agreeable also is apparent common through its YouTube approach with 30M subscribers and is the second-largest approach in Asia.
The rebranding of Myx bolsters ABS-CBN’s advance to the about 5 actor Filipinos in North America, which includes its co-production of the afresh appear Sony Pictures blur Yellow Rose directed by Diane Paragas and starring Eva Noblezada and Lea Salonga.
ABS-CBN will additionally barrage the new website Kollective Hustle after this month. The mission of Kollective Hustle is to spotlight industry experts from assorted fields that allotment what it takes to about-face their passions into a profession, account into activity and adroitness into a career. The website will affection assorted adorning interviews, masterclasses and contest tailored for the abutting bearing of Filipino creatives & leaders. Myx will aggregation with Kollective Hustle for a live-streamed barrage affair on November 12.
In addition, ABS-CBN additionally accept invested in all-embracing music business of artists including Kiana V. & Inigo Pascual and a affiliation with Tremendous Communications, a baton in Asian American ball marketing.
“Asian Americans advance in agenda agreeable burning in the United States and over basis in alive account subscriptions,” says Jeremiah Abraham, Founder and CEO of Tremendous Communications. “Given that Filipinos are the third-largest Asian American citizenry and growing, ABS-CBN Global is strategically positioned to be at the beginning of this important and affecting customer group.”
Myx is currently broadcast in over 20 actor homes via cable and accessory providers in the United States, Middle East and Guam. MyxRADIO, a 24/7 commercial-free radio station, has over 3 actor account admirers in the United States & Canada. The new Myx expands its administration cast with its barrage on Amazon Prime Video, Twitch, and kumu amid added agenda channels. Myx is the aboriginal Filipino American storefront on Amazon Prime Video.
Here is a glance at Myx’s programming:
TAYO News: TAYO is the new agenda account cast powered by ABS-CBN International. It presents beginning and adorning storytelling aimed for adolescent admirers and appearance celebrities such as Darren Criss, Jo Koy, H.E.R, Bruno Mars, and more.
The Crossover: The Crossover highlights the adventure of accepted artists bridge over to new, all-embracing markets for the aboriginal time like Inigo Pascual, Kiana V., KZ Tandingan, Moira Dela Torre and more.
Filgrimage: Take a adventure to the Filipino citizenry with a accumulation of Filipino American academy acceptance on a mission to body and boost the Filipino nation calm as one family. It is a cruise that provides new discoveries about themselves, the animal spirit, and the ability of the admirable acreage of their ancestors.
My Motto: My Motto takes admirers abaft the scenes to ascertain the mottos in activity of doers, go-getters, trendsetters and artists. The appearance appearance influencers and entrepreneurs such as artisan Saweetie, restaurateur Patrice Cleary (Purple Patch DC), boxer Brian “The Hawaiian Punch” Viloria, Jay-Z’s above bout DJ Neil Armstrong & more.
myxTAPE: myxTAPE allows admirers to acquaintance their admired artists in concert LIVE or around as they accomplish their hits, new music and admired covers beyond the globe. Past performers at myx contest accommodate Manila Killa, P-Lo, Ruby Ibarra, AJ Rafael, Gabe Bondoc, Apl.de.ap ft. J Rey Soul and abounding more.
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